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Sales Essentials Workshop

Sales Training Programs That Create Real Closers

Most sales training programs fail for one simple reason: nothing changes when the pressure shows up. People leave motivated, but when a prospect pushes back on price or timing, they freeze. The Sales Essentials Workshop was built to eliminate that moment by installing a real sales process you can rely on every single time.

This is a 2-day, live sales training workshop designed to turn uncertainty into control. You don’t leave with ideas or inspiration. You leave knowing exactly what to say, how to say it, and how to close without discounting.

 

A Sales Workshop Built on Process, Not Personality

Sales coaching without structure breaks down fast. Confidence disappears the moment resistance enters the conversation. That’s why this sales workshop focuses on execution. You’ll learn how to control the conversation from first contact through close using a repeatable sales process that works across phone sales, cold calling, and high-ticket conversations.

Sales isn’t talent. It’s mechanics. When you understand the mechanics, results stop being random.

 

Sales Leadership and Objection Handling That Works Under Pressure

Strong sales leadership training starts with clarity. When you have a process, you can lead others. When you don’t, you manage emotionally. This workshop naturally blends sales management training with real selling, showing you how to coach and scale results using systems instead of guesswork.

If you’re asking how to overcome objections in sales, the answer isn’t pushing harder. It’s knowing the right language. Inside this workshop, you’ll master objection handling training that shows you how to overcome sales objections calmly, protect your pricing, and keep deals moving forward without tension.

 

Led by Cardone Speaker Dave Robards

The Sales Essentials Workshop is led by Dave Robards, Cardone Speaker and one of the top sales operators inside the 10X organization. Dave has helped implement the Grant Cardone sales system at scale, closing tens of millions in revenue and training teams that perform when it matters.

This is Grant Cardone sales training applied in the real world, not theory discussed on a stage.

 

From First Call to Follow-Up

Whether you’re focused on phone sales training, cold calling training, or high-ticket sales training, this workshop installs a complete system. You’ll learn how to open conversations, present value clearly, close with certainty, and run a sales follow up system that keeps you in control long after the first call ends.

This is where most sales training programs stop. This workshop goes further.

 

Investment

The investment for the Sales Essentials Workshop is $5,000.

This is not a motivational event. It’s a hands-on sales training workshop where you build assets you can use for the rest of your career. One closed deal using this process can more than cover the investment. Everything after that is upside.

 

Who This Is For

This workshop is built for closers, leaders, and entrepreneurs who want consistent results. If you’re looking for sales training for entrepreneurs, a sales skills workshop that changes behavior, or sales leadership training courses that translate directly into revenue, this is where it starts.

Sales becomes simple when the process is clear.

 

FAQ

  1. What matters most in a sales training program when you want consistent results?
    What matters most in a sales training program is having a clear process you can actually follow in real sales conversations. When salespeople rely on instinct, personality, or motivation, results change from day to day. A strong sales training program removes that guesswork by showing how each step of the sales process connects, from first contact to follow-up and closing. The most effective sales training programs focus on what really happens on sales calls. They teach you how to handle objections as they appear, stay in control of the conversation, and apply the same approach across different deals and industries. When a process is in place, consistency stops being a problem and predictable results become the standard.
  2. How do top sales professionals overcome sales objections without discounting?
    Top sales professionals don’t see objections as resistance, they see them as a normal part of the sales process. Overcoming sales objections starts long before price is ever mentioned. It begins with controlling the conversation, setting expectations, and presenting value correctly from the very start. Effective objection handling training teaches salespeople how to respond with clarity instead of pressure. When you understand why objections happen and have proven word tracks to rely on, you don’t default to discounts. You rely on certainty, timing, and control, which is what separates high performers from average closers.
  3. What should I look for in an advanced sales workshop or sales training workshop?
    An advanced sales workshop should go far beyond motivation or mindset. A true sales training workshop walks you through the entire sales process, from first contact and lead conversion to follow-up, negotiation, and closing, showing how every step works together. The best sales workshops include real objection handling, sales negotiation training, and structured follow-up systems. They don’t just help you close a deal once, they help you create consistency. If a workshop helps you sell more predictably and removes guesswork from your process, you’re looking at the right level of training.
  4. Is objection handling something you can learn, or is it just experience?
    Objection handling is absolutely a learnable skill. Experience alone doesn’t create mastery. Without structure, experience often just means repeating the same mistakes faster. Proper objection handling training gives you the language, timing, and perspective needed to stay in control when resistance shows up. When salespeople learn how to overcome sales objections with a system instead of improvising, confidence increases naturally. You stop reacting emotionally and start responding strategically. That’s when sales conversations become controlled, predictable, and far less stressful.

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