Most sales training programs fail for one simple reason: nothing changes when the pressure shows up. People leave motivated, but when a prospect pushes back on price or timing, they freeze. The Sales Essentials Workshop was built to eliminate that moment by installing a real sales process you can rely on every single time.
This is a 2-day, live sales training workshop designed to turn uncertainty into control. You don’t leave with ideas or inspiration. You leave knowing exactly what to say, how to say it, and how to close without discounting.
Sales coaching without structure breaks down fast. Confidence disappears the moment resistance enters the conversation. That’s why this sales workshop focuses on execution. You’ll learn how to control the conversation from first contact through close using a repeatable sales process that works across phone sales, cold calling, and high-ticket conversations.
Sales isn’t talent. It’s mechanics. When you understand the mechanics, results stop being random.
Strong sales leadership training starts with clarity. When you have a process, you can lead others. When you don’t, you manage emotionally. This workshop naturally blends sales management training with real selling, showing you how to coach and scale results using systems instead of guesswork.
If you’re asking how to overcome objections in sales, the answer isn’t pushing harder. It’s knowing the right language. Inside this workshop, you’ll master objection handling training that shows you how to overcome sales objections calmly, protect your pricing, and keep deals moving forward without tension.
The Sales Essentials Workshop is led by Dave Robards, Cardone Speaker and one of the top sales operators inside the 10X organization. Dave has helped implement the Grant Cardone sales system at scale, closing tens of millions in revenue and training teams that perform when it matters.
This is Grant Cardone sales training applied in the real world, not theory discussed on a stage.
Whether you’re focused on phone sales training, cold calling training, or high-ticket sales training, this workshop installs a complete system. You’ll learn how to open conversations, present value clearly, close with certainty, and run a sales follow up system that keeps you in control long after the first call ends.
This is where most sales training programs stop. This workshop goes further.
The investment for the Sales Essentials Workshop is $5,000.
This is not a motivational event. It’s a hands-on sales training workshop where you build assets you can use for the rest of your career. One closed deal using this process can more than cover the investment. Everything after that is upside.
This workshop is built for closers, leaders, and entrepreneurs who want consistent results. If you’re looking for sales training for entrepreneurs, a sales skills workshop that changes behavior, or sales leadership training courses that translate directly into revenue, this is where it starts.
Sales becomes simple when the process is clear.
Sign up to get the latest on sales, new releases and more …