It is simply amazing how a book like this can have such an impact on how you see every client interaction in a new light as you actively and deliberately move towards the close with a clear vision of the end result. You can't just read this book if you want to fully benefit from it. You have to digest it. You have to do the homework. What I thought was going to be gaining some knowledge has turned into a process of continuous study and fine tuning the handling of virtually all sales opportunities in just about every situation.