Mastering the Cold Call

The Cold Call is the single most powerful and effective way a salesperson can increase their sales and exceed their quota. Cold calls put the salesperson in the driver's seat of their success. The cold call can help a startup grow with low cost, the entrepreneur shares their idea without an advertising budget, and the salesperson to be at the cause of their production, not the effect of a companies leads.

A master of the cold call is guaranteed to be one of the most valuable employees a sales organization can employ. Most salespeople, however, despite making them, and in most cases do everything in their power to avoid making them. So how can this be fixed? How can you build the confidence and motivation to cold call? How can you master cold calling to the degree that those cold calls become hot?

The answer lies in our Master the Cold Call course. This course lays out the answers to every question you ever had about being successful on a cold call, including how to get past the gatekeeper every time. Inside you will learn the one magic question that will allow you to win more calls than you ever thought possible.

What You'll Get:

When you enroll today, you'll receive instant access to:

• Cardone University Mastering the Cold Call Program
• 8 Core Modules
• 42 Video Courses

Plus, upon successful completion of the program you will also receive:

• A badgethat can be hosted on your website, email signature and LinkedIn profile
• A digital, printable certificate of completionfor framing
• Status and recognition for completing a Cardone University program

What You'll Learn

• How to build scripts for your business
• How to handle every objection
• How to double your appointment rate
• How to double your close rate
• Get the formula to hit your income targets selling on the phone
• Get past the gatekeeper every time
• Increase your confidence, increase your sales
• Get the PERFECT cold call process
• Which questions will get you an appointment every time
• Never feel rejected again

Modules Included:

Cold Calling Basics

The Cold Call 
Facts about the Telephone 
Why You HATE Cold Calls 
What industries and People Should Make Cold Calls 
Why the Cold Call Is so Important

Types of Calls

Outbound Cold Call 
Outbound Lead Response 
Outbound Referral Call 
Outbound Follow-Up Call

Preparing for the Cold Call

Define a Contact 
Do the Math 
Build a List 
Call Preparation That Will Guarantee Your Success 
Your Script 
Role Play Every day 
Prepare for Objections 
Take Notes 
8 Ways to Guarantee Your Success on the Call

Getting Past the Gatekeeper

What is the Gatekeeper 
Act the Part
Kill the Small Talk until you need it
The Power Greeting for the Gatekeeper

The Cold Call Process

Purpose of the Cold Call
The Greeting 
The BIG Claim
Qualify/Fact Find
Close
Structure of Outbound Cold Call PDF
How to Get Started Building Your Own Script - Quiz

Daily Success Rituals for Inside Sales

Get Up Early
Workout
Get Focused - Eye On The Prize
KNOW Your Call Calculations
Start Your Day with Training and Role Play
Clean Your Space
Make Your List of 5
Find Your Music

Cold Call Objections

Not Interested
I Am Busy / Don't Have Time
Send Me Some Information / Email Me
Not the Decision Maker
No Budget
Let Me Try It / Free Trial
Need to Talk to Director / Executive / Board / Spouse
Price Objection / Too Much Money (In Greeting)
Didn't Use the Last One We Bought
Already Working with Another Company
What Do You Do?
Call Me Next Quarter

Advanced Cold Call Tips

The Most Important Cold Call Stat
Best Time to Call
Magic Questions that Advance the Process
The Power of the Text
The ALWAYS, ALWAYS, ALWAYS of Cold Calls
Tips of Leaving Messages
The Key to Cold Calling Success
Identify the Influencers
Bring in Back Up for the Discovery
Rapid Response is KEY
Understanding the Follow-up Facts