Be 1st always! In the real world, not everyone gets a prize just for showing up. You either win or you lose. If you’re in business during a down economy, winning means one thing: being first. Let your rivals complain about miserable selling climates! They can hide beneath their excuses as you dominate your market. Remember, in this world, if you’re not first, you’re last.
Grant’s book, If You’re Not First, You’re Last, claims its history as a NY Times Best-Seller and serves as the playbook for boosting sales, increasing margins, and creating new opportunities no matter the economy.
He gives exact Strategies to:
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